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Insulation News: Rockwool CEO Comments on 2012 Annual Report


CEO Eelco van Heel presents the current status and future directions for the ROCKWOOL Group as presented in the Annual Report 2012:

Eelco van Heel, CEO of the ROCKWOOL Group
"We have a solid platform and a strong position to build our future growth on"

In 2012 the Group put full force behind the execution of its Rock the Globe strategy – developed and fine-tuned based upon the assumption that the world economy in general, and the building industry specifically, will remain very challenging in the years to come.

Our core European insulation business will remain the backbone of our success where we are optimising activities on all fronts. This includes more sophisticated and customer oriented routes to market for our products and systems and a major re-engineering of our production set up. We are also focusing keenly on raising market awareness of the unique combination of properties naturally intrinsic to our ROCKWOOL stone wool products. These initiatives are supported by increased efforts in the public affairs area to inform politicians and legislators about the advantages for society of better fire, acoustic and total energy performance of buildings.

We continue to invest heavily in accelerated growth and improved profitability of our non-insulation Systems activities, where innovative new products and systems play an important role.

In order to reduce further the effect of our high exposure to developments in the European market, the Group’s penetration in other geographical areas continues. During 2012, our fourth insulation factory in Russia was commissioned successfully, and decisions were announced to substantially increase capacity in North America as well as Northern China.

The year 2013 will not be an easy one – to say the least. The ROCKWOOL Group is geared managerially, as well as financially, to tackle the challenges head on, and the Group is fully prepared to pick the fruits on the top as well as on the bottom line, as soon as the global economy turns into a positive mode.



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