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ROCKWOOL launches REDArt: A new external wall insulation system with a huge range of coloured renders and textured finishes to brighten up homes and save residents money on their energy bills

Making homes more colourful, inspiring and comfortable places to live is the aim of a new external wall insulation system (REDArt) launched today by ROCKWOOL, the leading stone wool insulation provider.

REDArt also aims to help transform the aesthetic of the urban landscape with around 100 colours and finishes, including a brick effect finish, in five different shades and pebble-dash, in 12 different shades.

REDArt is a highly energy efficient external wall insulation system specifically developed for homes with solid walls or where cavity wall insulation is not practicable (such as tower blocks).

Credit: ROCKWOOL Ltd. & Christopher Bradbury 2013

REDArt is unique in that ROCKWOOL makes and supplies the renders which cover the stone wool insulation to provide the design and colour. By owning key elements of the product as an end-to-end solution, ROCKWOOL is able to maintain high-standards and ensure the insulation system is delivered to site promptly.

With energy costs rising by 8.5 per cent in each of the last five years and around a quarter of households now living in fuel poverty, ROCKWOOL says the new REDArt system will make UK homes more colourful, inspiring and comfortable places to live and help householders reduce the impact of further energy price rises.

REDArt is available under the government’s flagship energy efficiency schemes ECO (the energy company obligation) and Green Deal, enabling local authorities and homeowners to install the product using these funding mechanisms.

In addition to high-level thermal efficiency, REDArt delivers a range of additional benefits, including improving acoustic insulation and providing fire protection. The external panels are made from ROCKWOOL’s stone wool insulation which uses naturally occurring diabase rock which is smelted and then spun into a highly durable insulation.

To celebrate the launch of REDArt, ROCKWOOL commissioned award winning photographic artist Christopher Bradbury to reimagine British homes with a façade inspired by great artworks.

ROCKWOOL UK Managing Director Thomas Heldgaard stated: “For too long our homes have been grey concrete or uninspiring homogenous brick, with REDArt we are bringing colour back into people’s lives by allowing developers, designers and home owners to customise their properties as never before.”

“Insulating our homes no longer involves a sweaty Sunday clearing out the loft. It’s about transforming our homes into beautiful, inspiring and warmer places to live.”

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