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Successful first year for Rockwool Insulation's Volga factory

Successful first year for Volga factory

The order book is full in Russia and the ROCKWOOL Group has seen exceptionally strong sales in the first quarter despite a difficult environment.



It’s busy times at the ROCKWOOL Group’s factory in the Volga region. The factory was opened in April 2012 and, from the very start, it has been working at full capacity – 24 hours 7 days a week.

“The establishment of the new factory was a wise and timely investment. After a harsh recession period, the construction and insulation markets are now back on track and showing good growth. This has created a great demand for thermal insulation, so the timing is just perfect,” says Managing Director in Russia, Nick Vince.

He explains that the positive development is driven mainly by two things: namely increased building activity in the new ‘single family’ housing sector and the refurbishment of old soviet flats. Also energy efficiency is becoming an issue as oil and gas prices for consumers in Russia continue to rise faster than inflation. 

The situation regarding capacity investment 

In the past, ROCKWOOL Russia has experienced shortage of capacity and, for many years, the company had to import products in order to cover market demands. This situation could be repeated, if the pressure on the Group’s four factories in Russia continues.

“Further down the road it could be appropriate to invest in greater capacity in Russia, but this is not for the near future,” Nick Vince states.

New DIY favourite

The new factory is based on the very latest ROCKWOOL patented technology, which makes it possible to increase product compression by up to 60% – without losing quality. This has enabled ROCKWOOL Russia to introduce a successful new product targeting homeowners.

Known as SCANDIC, the new product has rapidly become one of the leading insulation products among Russian consumers and has helped ROCKWOOL Russia gain market share.

”The name SCANDIC was chosen, because Scandinavia has a very good reputation in Russia: Scandinavian is perceived as being quality, reliability, durability and environmentally friendly.


The SCANDIC launch included an exciting promotion campaign and a special package design, reflecting the connection to Scandinavia. The result is a product which helps to differentiate ROCKWOOL insulation from the competitors and one that stands out on the shelves of DIY stores,” Nick Vince concludes.

If you are looking to buy Rockwool closer to home, AIM ships all over the UK from our premises in St Helens. You can buy online at: www.insulationadlagging.co.uk

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