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Showing posts from December, 2016

Knauf celebrates win at the 2016 CMA Awards in London

Knauf has emerged victorious in the Best Social Media Campaign category for the Construction Marketing Awards for its light-hearted Facebook project which successfully grew Knauf’s online following. The victory was announced at an opulent black tie ceremony in London in early December. Each year, the brightest minds in the construction marketing industry gather to find out who has conducted the most innovative and intriguing marketing and communications campaigns.

To win the CMA award, Knauf had to edge out four other highly competitive social media campaigns.

The Knauf Summer of Sport was created with the intention of driving likes and followers to the brand new Knauf Facebook group amongst contractors and plasterers. With a summer filled with major sporting events to capitalise on, the Summer of Sport tapped into public enthusiasm by creating whiteboard videos, as well as offering sport-related prizes.

The fun and innovative “whiteboard” videos referenced some of the summer’s majo…